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TELEFLORA SURPRISES MILITARY MOM WITH HEARTWARMING FAMILY REUNION IN NEW HOLIDAY CAMPAIGN
Technology Helps Create Unforgettable Holiday Dinner More Than Half a World Away
LOS ANGELES (November 27, 2018) – Teleflora, the world’s leading floral delivery service, announced the unveiling of its new Winter Holiday bouquet collection with the launch of “The Teleflora Table,” an experience centered around the idea that families should be together at the holidays. Through the power of 4K projection technology, floor-to-ceiling screens, and a meticulous recreation of a family’s dining room, Teleflora orchestrated a surprise holiday meal experience to reunite a military mom based in Tokyo with her loved ones halfway around the world in Omaha, Nebraska.
Teleflora captured the scene with a 90-second short-form video featuring Captain Jennifer Bromm and her ten-month-old daughter Bailey experiencing her first Christmas. Bailey wouldn’t get to spend the holidays with her cousins and grandparents in Omaha, so Teleflora brought Omaha 6,000 miles to Japan. Launching today across YouTube and Facebook, the video campaign celebrates families near and far coming together during the holidays — no matter what stands in their way.
Unbeknownst to Jennifer, Teleflora worked with her parents and husband, Jason, to transform a studio space in Tokyo into a replica of her parents’ home in Omaha where the family traditionally gathers for holiday meals. Every last detail was accounted for, from her family’s dishes and tablecloth, to the decorations on the walls. The menu was also carefully curated to taste, feel, and smell just like home, with mom’s turkey and cheesy potatoes. To complete the experience, a floor-to-ceiling screen was erected and, using 4K projection technology, Teleflora connected two family tables on entirely different continents.
“Our new Teleflora campaign spotlights the gift of being together and sharing those special dinner table memories, traditions or moments with family during the holiday,” said Jeff Bennett, president, Teleflora. “By reuniting Jennifer with her extended family through the use of technology, we helped create an intimate dinner celebration while surprising the entire family with the holiday memory of a lifetime.”
The video was developed by The Wonderful Company’s in-house creative team, Wonderful Agency, and the project was led by Executive Creative Director Amber Justis. “Today, we see a lot of families separated by circumstance, and it’s hardest during the holidays,” said Justis. “Our idea came to life when we found a way to bridge that gap by combining all the sights, sounds, tastes and memorabilia from Jennifer’s childhood home in Omaha and transporting them to Tokyo. Teleflora delivered even more than beautiful flowers — we delivered a feeling.”
“The Teleflora Table” is an extension of Teleflora’s overarching “Love Out Loud” brand platform, which launched during Christmas 2017. Whether your loved ones are near or far, Love Out Loud and surprise them with something as unique as a Teleflora arrangement. This holiday season, gift-givers can bring joy to their family and friends with a thoughtful, one-of-a-kind gifting experience that is ready to be enjoyed the moment Teleflora’s special flower delivery arrives at the door.
Teleflora’s new Christmas floral bouquet lineup includes:
(All Christmas 2018 bouquets are available for sale on Teleflora.com in standard, deluxe or premium size options.)
Teleflora’s Halls Of Holly Centerpiece (Available on Teleflora.com for $69.99)
Surprise your favorite holiday hostess with a stunning centerpiece brimming with white roses, red carnations, chrysanthemums and fresh winter greens accented with red berries and natural pinecones. This two-in-one gift will be treasured for years to come as it is delivered in a lovely hand-painted oven-to-table, food-safe stoneware serving dish.
Teleflora’s Snowy Daydreams Bouquet (Available on Teleflora.com for $64.99)
Melt everyone’s heart with this cheerful floral arrangement bursting with red roses, red carnations and holiday greens nestled among glittered ornaments and white snow-tipped pinecones. In the true spirit of giving, it arrives in a darling metal pot—adorned with a very merry snowman—that can be displayed on its own or used as a kitchen utensil holder.
Teleflora’s Cardinals In The Snow Ornament (Available on Teleflora.com for $59.99)
Bring the magic of a white winter forest straight to your home with Teleflora’s enchanting ornament bouquet. With two crimson cardinals perched on snowy birch branches surrounded by white chrysanthemums, red carnations and green accents, this ceramic ornament jar is decorated with a snowy scene that your loved ones will adore for seasons to come.
Send A Hug® Winter Sips Bouquet by Teleflora (Available on Teleflora.com for $49.99)
Make your friends and family feel warm and fuzzy this holiday with a cheerful bouquet filled with a lush array of red carnations, white chrysanthemums and festive greens. As the newest addition to Teleflora’s best-selling Send A Hug® collection, this oversized food-safe ceramic mug with a jolly gingerbread man and hand-painted details is perfect for enjoying hot beverages all season long.
Teleflora’s Winterberry Kisses Bouquet (Available on Teleflora.com for $54.99)
Top the nice list during the holidays with this gorgeous floral arrangement. Hand-painted with red berry branches and frosted with a dusting of sparkling glitter along the top, this elegant hand-blown exclusive glass cube captures the distinct beauty of a snowy winter’s day.
Thomas Kinkade’s Snowfall Dreams Bouquet (Available on Teleflora.com for $79.99)
A tribute to American painter Thomas Kinkade, this spectacular centerpiece and newest addition to Teleflora’s exclusive, bestselling holiday collection evokes the cheerful spirit of the season. This unique hand-painted piece featuring joyful skaters and a horse-drawn carriage on a warmly lit covered bridge, brings back nostalgic memories of wintertime traditions and is sure to become a cherished Christmas collectible.
This holiday, Love Out Loud by sending a beautiful floral arrangement by Teleflora — all made by hand and delivered by hand by your local florist. To place your order, please visit www.teleflora.com.
About Teleflora
Say everything and share your “Love Out Loud™” with the gift of Teleflora® flowers — all made by hand and delivered by hand by your local florist. By tapping nearly 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist — even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep — Teleflora’s network of professional florists creates artistic arrangements personally delivered in a vase, often on the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment. Follow Teleflora on Facebook and tag your own #LoveOutLoud moment.
CONTACT:
Crystal Espinosa (crystal.espinosa@wonderful.com)